Exploring the Impact of Urban Industrial Innovation on Sustainable Rural Development Based on the Rise of New Teahouses in China

Journal: Modern Economics & Management Forum DOI: 10.32629/memf.v3i5.1042

Xingchen Zhao

Anhui University, Hefei 230601, Anhui, China

Abstract

The new teahouse is a new retail consumption mode of pure tea, aimed at young consumers that cater to the aesthetic taste of the modern market using "culture + design + innovative marketing + industrial integration" under the background of China's consumption upgrading market. It is the result of urban niche market innovation. Through the innovation of urban industries, urban industries can participate in the agricultural industry chain, and urban leading enterprises can drive the demand of small and medium-sized enterprises for agricultural products, trigger the synergy of urban and rural industries, and promote the sustainable development of urban and rural industries and rural areas.

Keywords

urban and rural industries, innovation, design, collaboration

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References

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