Research on Factors Affecting User Experience of Tmall International Platform
Journal: Modern Economics & Management Forum DOI: 10.32629/memf.v4i3.1368
Abstract
This research takes the influencing factors of cross-border e-commerce Tmall International user experience as the research object, adopting the Technology Acceptance Model (TAM) as the theoretical model, and conducting quantitative research through methods such as literature method, questionnaire survey, and data analysis. The research results show that there is a significant positive correlation between user experience and service experience, product experience and platform experience. Among them, service experience makes the greatest contribution to user experience, followed by product experience and platform experience. These findings are of great significance for cross-border e-commerce platforms such as Tmall International to conduct international marketing and improve user experience and competitiveness. They also provide useful reference for further research on factors affecting cross-border e-commerce user experience.
Keywords
influencing factors, user experience, Tmall International platform
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[3]Park, J., Kim, H. The Mediating Role of Hedonic and Utilitarian Motivation in Cross-Border E-commerce Acceptance: An Extension of the Technology Acceptance Model. International Journal of Information Management. 2015; 35(3): 586-595.
[4]Smith, A., Rafiq, M., Jackson, J. The role of customer service in creating loyalty. In Tourism and Hospitality Research. Springer, Cham. 2019; 11(5): 211-227.
[5]Johnson, L., and Turner, S. Product design and development: process and best practices; 2018; 38(4): 128-132.
[6]Lopez, A., & Davis, K. Designing for user experience: applied research methods for enhancing product usage and satisfaction; 2017; 12(3): 258-262.
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