Modern Economics & Management Forum

With the development of society and the progress of science and technology, visual communication has also entered the field of mass communication from the field of art design. The connotation of visual communication is constantly enriched and updated. When the audience receives the static, dynamic and mutually dynamic multi visual information content, they can further deepen their understanding of the communication content. In the practice of new media, visual innovation is an important way to improve the communication power of news products. The content of visual communication is fully analyzed, and it is clear that new media products explore ways to improve the communication power of new media products from the aspects of exploring multiple visual expressions and reasonably selecting communication channels.