Research on the Marketing Transformation Path of Household Appliance Enterprises under the Background of Artificial Intelligence
Journal: Modern Economics & Management Forum DOI: 10.32629/memf.v4i5.1495
Abstract
The article first explores how AI can fundamentally change the practices of these companies in terms of brand image, product design, and marketing efficiency. AI can help companies understand the preferences and behaviors of target markets through data-driven insights, which can be used to create personalized marketing messages, and it allows companies to consider various factors, all of which can be incorporated into the product development process, ensuring that the final product not only meets market demand but also exceeds customer expectations, thus marketing efficiency can be significantly improved through AI. However, the rapid development of AI technology has also brought a series of challenges to home appliance enterprises. The most important issues are data security and privacy protection, another challenge is the reliability and fairness of AI technology. Therefore, home appliance companies must consider the ethical impact of their AI systems and strive to ensure fairness and transparency. Given these challenges and opportunities, it is evident that home appliance companies need to skillfully harness AI technology to achieve a higher level of personalized marketing transformation.
Keywords
enterprise marketing, artificial intelligence, household appliances
Full Text
PDF - Viewed/Downloaded: 2 TimesReferences
[2] Greina. (2022) Research on the Impact of Digital Transformation and Innovation Ability on Financial Performance in the Household Appliance Industry [D]. Ph.D.Thesis, Nanjing University of Information Technology, Nanjing.
[3] Zhigang Li. Building a strategic highland around “AI”, artificial intelligence has gradually become a key layout focus for household appliance enterprises [J]. Electrical Appliances. 2018; (07): 14-16.
[4] Qinjie Shen. Research on the Trade Prospects of China’s Household Appliance Industry under the Background of Artificial Intelligence Development [J]. Quality and Market. 2020; (17): 62-65.
[5] Yongyi Wu. The decisive battle for smart household and artificial intelligence to become the standard equipment for home appliances [J]. Household Appliances. 2019; (04): 54-55.
[6] Yuanzhen Zhang. What new ideas will digital model analysis and artificial intelligence design bring to household appliance cost reduction? [J]. Electrical Appliances. 2021; (11): 9.
[7] Yue Meng. Research on the Impact of Digital Marketing on Business Performance [D]. Ph.D.Thesis, South China University of Technology, Guangzhou.
Copyright © 2023 Xiongtao He
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License