Modern Economics & Management Forum

The excellent traditional Chinese culture is the crystallization of the wisdom of generation after generation of the Chinese people, representing the spiritual state of the Chinese people, continuing the cultural context of the Chinese nation, which is conducive to improving the cultural self-confidence and cohesion of the people, and laying a solid foundation for the sustainable development of the whole nation. With the rapid development of society, human society has entered the new media era, many Western cultures have poured into China, and the dissemination and promotion of traditional culture has attracted great attention. Based on this, this paper first analyzes the opportunities and challenges faced by the dissemination of regional traditional culture in the context of the current era, and then analyzes how to promote the dissemination of regional culture from the perspective of new media, and puts forward a series of suggestions for reference only.