Modern Economics & Management Forum publishes research and studies by academics, policy-makers and business professionals. The journal aims to provide an active and high effective forum for debate over solutions and analysis for economics and management to tackle critical problems and to present new perspective and insights for development. It covers a broad range of topics including but not limits to trade economic, industrial economics, economics and law, city economics, green economics, public and social management, human resource management, enterprise management. MEMF also welcomes application-oriented topics and discussion papers to provide space to opinions and innovative ideas. The journal publishes the following article types: original research paper, review article, application and discussion notes, sustainability news, book reviews.
Exploring the Enhancement of Financial Audit Efficiency in Universities through Big Data Technology
Financial audit is a crucial means to ensure the authenticity and reliability of financial information in universities, optimize resource allocation, improve the efficiency of fund utilization, and enhance internal control and management. Every expenditure is closely related to teaching quality, scientific research innovation, and the well-being of faculty and students. With the continuous expansion of university scale and the increasing diversification of funding sources, traditional auditing methods can no longer meet the needs of the work. In recent years, with the rapid development of big data technology, new revolutionary tools have been provided for financial audits in universities. Relying on the powerful data processing, analysis, and mining capabilities of big data, audit efficiency and quality can be significantly improved. This paper outlines the current situation and existing problems in university audit work, analyzes the characteristics of big data technology and its significance in enhancing audit effectiveness, and discusses the challenges and solutions of applying big data in auditing. This study aims to assist universities in advancing the informatization of audit work, enhancing internal management, and achieving high-quality development.
Copyright © 2025 Fanhao Wu https://creativecommons.org/licenses/by-nc/4.0
Development of Sponsor Value and Profit Practice in Small-Scale Commercial Sports Events
This paper analyzes the necessity of developing sponsor value and profit practice; discusses the basic principles of this work; meanwhile, combining some small-scale commercial sports events, it approaches from multiple aspects such as in-depth communication among multiple parties, refined classification of sponsors, formulation of scientific cooperation agreements, deep development and protection of intangible assets, and striving for integration of the event with sponsor corporate culture, to form a relatively complete sponsor value development plan. Some specific cases are incorporated to serve as inspiration and provide reference for sponsor management in small-scale commercial sports events.
Copyright © 2025 Sheng Yan https://creativecommons.org/licenses/by-nc/4.0
Research on the Impact of Internal Control Construction on Financial Audit in Colleges and Universities
The construction of internal control is an important measure to regulate the economic and business activities of colleges and universities, prevent internal and external risks, and improve management efficiency. Financial audit is a necessary means to ensure the authenticity and reliability of financial information, optimize resource allocation, improve the efficiency of fund utilization, and enhance internal control and management. Both share common goals and processes, aiming to further improve financial and internal management levels and promote high-quality development in higher education institutions. This paper focuses on the two key elements—internal control construction and financial audit—and explores the impact of internal control on financial auditing in colleges and universities from the perspectives of the audit environment, audit risks, audit procedures, and methods. It reveals the role and significance of strengthening internal control in improving the quality of financial audits, optimizing resource allocation, and preventing and resolving financial risks. Moreover, the paper puts forward optimization suggestions for the current problems in internal control construction in colleges and universities. The purpose of this study is to further promote the deep coordination between internal control and financial audit and to support the high-quality development of colleges and universities.
Research on Market Operation Strategies of Fitness Clubs under the Upgrading of Sports Consumption
This paper focuses on the market operation strategies of fitness clubs under the background of sports consumption upgrading, combining industry practices to explore the implementation paths of user operation, digital transformation, brand marketing, and professionalization of coaching teams. The study shows that by building a full lifecycle user management system, deploying intelligent hardware and data platforms, creating scenario-based experiential marketing, and establishing standardized coach training mechanisms, the service quality and market competitiveness of clubs can be effectively improved. The research results provide practical reference for the fitness industry to respond to changing consumer demands, emphasizing the key role of systematic operations centered on professional value for the sustainable development of the industry.
Reform of Incentive Mechanisms and Innovative Paths for State-Owned Enterprises in the New Era
State-owned enterprises (SOEs) are an important pillar of the national economy and play an irreplaceable role in China’s economic and social development. Strengthening the reform and innovation of SOE incentive mechanisms is an important measure to promote the modernization of SOE governance systems and governance capabilities. It is of great significance for improving corporate governance structures, promoting entrepreneurial spirit, fully mobilizing talent enthusiasm, and enhancing core competitiveness. Based on this, this paper conducts research from the perspective of SOE incentive mechanisms, adopting a problem-oriented research method. Firstly, it clarifies the importance and new requirements for advancing the reform and innovation of SOE incentive mechanisms in the new era; secondly, it analyzes the bottlenecks and problems existing in current SOE incentive mechanisms; finally, it studies the reform and innovation paths of SOE incentive mechanisms in the new era combined with practical situations. Through this research, the paper aims to provide some ideas and explorations to further deepen the reform and innovation of SOE incentive mechanisms and support the high-quality development of enterprises.
Copyright © 2025 Huan Wang https://creativecommons.org/licenses/by-nc/4.0
Research on the Digital and Intelligent Transformation of Agricultural Guarantee Based on Fiscal Policy
Against the dual backdrop of the in-depth implementation of the rural revitalization strategy and the continuous advancement of fiscal policies supporting agriculture, the state has put forward higher requirements for the "precise supervision" and "maximization of benefits" in the use of fiscal funds. As a key link connecting fiscal funds with agricultural business entities, promoting the digital and intelligent (digital-intelligence) development of agricultural credit guarantees helps build a full-process fiscal fund supervision platform, break down data barriers among government, banks, and guarantee institutions, meet the requirements of "safety–efficiency–precision" in the use of fiscal funds, and address the problems of "difficult and slow financing" faced by agricultural business entities. This has become an important topic for enhancing policy effectiveness. However, at present, China's digital and intelligent transformation of agricultural guarantees still faces systemic challenges such as a weak data foundation, fragmented business processes, and difficulties in model application. In this context, based on the perspective of fiscal policy, this study systematically analyzes the dilemmas faced in the digital and intelligent transformation of agricultural guarantees, draws on advanced domestic and international experience, and constructs a practical path of "system building–data governance–process reengineering–risk control upgrading" to provide practical references for unleashing the effectiveness of fiscal policies in supporting agriculture.
Copyright © 2025 Peiming Zheng https://creativecommons.org/licenses/by-nc/4.0
A Study on the Impact of Agricultural Product Price Fluctuations on Planting Structure and Farmers' Income Stability
Agriculture is the foundation of a nation and the cornerstone of national strength. The prices of agricultural products are closely related to the national economy and people's livelihood, and they exert significant influence on agricultural development, farmers' income, and consumer consumption. Stabilizing agricultural product prices is an important measure to enhance the resilience of China's economy, improve the stability of agricultural product supply, and ensure consumer demand. Based on this, this paper focuses on the key economic phenomenon of agricultural product price fluctuations and attempts to analyze their impact on the planting structure and income stability of farmers. It also puts forward relevant policy recommendations from aspects such as policy guidance, mechanism assurance, infrastructure construction, and service improvement. The study shows that price fluctuations of agricultural products have multiple effects on the adjustment of planting structure and the stability of farmers' income. The government needs to pay close attention, strengthen macroeconomic regulation, prevent and defuse risks, optimize resource allocation, promote high-quality agricultural development, and ensure long-term national stability.
Copyright © 2025 Xufang Wang https://creativecommons.org/licenses/by-nc/4.0
Application Status and Optimization Suggestions for Social Media Marketing in Small and Medium-Sized Retail Enterprises
With the development of the Internet and new media technologies, social media has become a primary channel for users to obtain information, and naturally an important channel for enterprises to promote products, build brands, and achieve marketing conversion. This paper adopts a problem-oriented research method. Based on an in-depth investigation of the application status of social media marketing in small and medium-sized retail enterprises, it analyzes the problems of unclear strategic planning, insufficient data collection and analysis, homogeneous content strategies, and lack of budget and talent. It further proposes suggestions from the perspectives of clarifying marketing strategies and user positioning, deepening content innovation and scenario integration, optimizing conversion pathways, enabling technology and data-driven approaches, and leveraging platform policies and resource coordination. The study aims to provide effective support for small and medium-sized retail enterprises to further enhance their social media marketing capabilities and levels, thereby promoting the development of the retail industry.
Copyright © 2025 Xumei Liu https://creativecommons.org/licenses/by-nc/4.0
Research on the Process of RMB Internationalization in the New Development Stage
Since entering the new development stage, China’s economy has comprehensively stepped into a phase of high-quality development, and the process of RMB internationalization has accelerated, playing an important role in boosting foreign trade, cross-border settlements, international balance of payments adjustment, and reducing exchange rate risks. The international influence of the RMB, especially its regional economic influence, has been continuously enhanced. However, it should also be noted that in the latest global currency payment rankings (June 2025), the RMB accounts for 2.12%, ranking sixth globally after the US dollar, euro, pound sterling, yen, and Canadian dollar, which is inconsistent with China’s status as the world’s largest goods trader and largest manufacturing power. The process of RMB internationalization still faces a long way to go. Currently, the world is undergoing unprecedented major changes in a century, with opportunities and challenges coexisting, difficulties and hopes present simultaneously. This paper systematically reviews the current status of RMB internationalization, analyzes the opportunities and challenges faced in the process, and attempts to propose rational suggestions from economic, financial, and policy perspectives.
Copyright © 2025 Shiyuan Wang https://creativecommons.org/licenses/by-nc/4.0
How Trump Can Win the U.S.-China Trade War: A Path Analysis Based on Industrial Chain Restructuring and Strategic Balance
The Trump administration’s U.S.-China trade war, centered on "America First", sought to weaken China’s economic advantages through tariffs and technological containment. However, its overreliance on unilateral strategies ultimately failed to achieve its objectives. This paper critiques the limitations of absolute advantage theory and examines the current state of U.S.-China supply chain interdependence. It argues that for the U.S. to secure long-term victory in the trade war, it must move beyond efficiency-centric thinking and adopt a balanced approach combining industrial chain localization, diversified supply chains, and strategic state intervention. The outcome of the trade war hinges not on short-term policy tools but on systemic solutions to structural issues like industrial hollowing-out and supply chain vulnerabilities.
Copyright © 2025 Yisha Ma, Barjoyai Bin Bardai https://creativecommons.org/licenses/by-nc/4.0
"Promoting Education Through Commerce": Contemporary Relevance of Zhang Jian'S Thought on Chamber of Commerce Participation in Vocational Education
This paper explores the contemporary relevance of Zhang Jian's philosophy of "saving the nation through industry" and "saving the nation through education" for chamber of commerce participation in vocational education. Centered on the core idea of "promoting education through commerce", Zhang Jian utilized chambers of commerce to fund vocational education through factory operations, promote an integrated school-enterprise model, and leverage chamber resources to introduce foreign capital and expertise, thereby establishing platforms for school-enterprise cooperation. Guided by this philosophy, the Nantong Chamber of Commerce developed a "industry as the mother of education" model, achieving deep integration between vocational education and industrial needs. Contemporary chambers can draw from Zhang Jian's experience by integrating resources to foster school-enterprise collaboration, advance the internationalization of vocational education, and support the cultivation of technical and skilled talent. The research demonstrates that chambers of commerce, acting as a bridge between schools and enterprises, play a vital role in the high-quality development of vocational education.
Copyright © 2025 Jun Jiang https://creativecommons.org/licenses/by-nc/4.0
Application of Improved Genetic Algorithm Based on Multi-objective Optimization in the Layout of Intelligent Logistics Park
This paper constructs a layout model for intelligent logistics parks through literature research, breaking the traditional limitation of focusing only on fixed costs. It innovatively integrates a multi-objective optimization mechanism that considers logistics distribution and operating costs. The fitness function, encoding and decoding schemes, genetic algorithm operators, and parameter configurations are carefully designed. By introducing and improving the genetic algorithm, the planning and layout problems of the park are effectively solved, significantly reducing redundant encoding and greatly improving computational efficiency. The experimental results show that this method can obtain the optimal layout solution in a short time, providing strong support for the scientific planning and efficient operation of intelligent logistics parks, achieving dual optimization of cost and efficiency.
Copyright © 2025 Nana Wang https://creativecommons.org/licenses/by-nc/4.0
Research on the Pathways of Art-Led Rural Construction in Boosting the Development of Rural Cultural Tourism Industry: A Case Study of Guyan Painting Township in Lishui City
"Art-led rural construction" is an important approach that utilizes the power of art to sustain local cultural heritage and achieve the creative transformation of rural aesthetics. This paper focuses on the impact of art-led rural construction on rural revitalization, exploring its role in promoting the development of cultural tourism in Guyan Painting Township, Lishui City, against the backdrop of national policies. By analyzing the current development status of Guyan Painting Township, summarizing experiences, and comparing it with Tuochuan Township in Wuyuan, Jiangxi, and Hongcun in Anhui, the paper identifies existing issues such as insufficient specialization in the sketching industry, subpar tourist experiences, and lagging marketing and promotion. Corresponding countermeasures are proposed to provide references for the development of rural cultural tourism.
Copyright © 2025 Xinyue Li https://creativecommons.org/licenses/by-nc/4.0
Identification of Tort Liability Subjects in Artificial Intelligence: The Case of Autonomous Vehicles
As a significant achievement in artificial intelligence (AI) development, autonomous vehicles promise substantial convenience and societal transformation. However, their integration into transportation systems introduces legal risks and challenges, particularly regarding the determination and allocation of tort liability for accidents caused by such vehicles. Accelerating commercialization has intensified complex legal issues, with the identification of liable parties emerging as a central concern in legal academia and practice. This paper takes autonomous vehicles as a focal point, analyzing the challenges in attributing tort liability within existing legal frameworks while accounting for the unique technological features of autonomous systems. It proposes a risk-control-centered multi-party liability allocation mechanism. This framework clarifies the responsibilities of manufacturers, users, and regulators, supplemented by insurance systems and technical safeguards, to fully protect the legitimate interests of victims.
Copyright © 2025 Xiaowei Hu https://creativecommons.org/licenses/by-nc/4.0
Research on the Impact of Green Credit on the Financial Performance of Commercial Banks in China
Against the backdrop of China's "dual carbon" strategy, green credit has become an increasingly important financial instrument for supporting green development. It now plays a key role in helping commercial banks optimize their credit structure and enhance financial performance. Based on the conceptual framework and theoretical foundations of green credit, this study employs data from a selected commercial bank spanning the years 2016 to 2023 to conduct a systematic analysis of how green credit affects financial performance across three dimensions: profitability, asset quality, and liquidity. The results indicate that in the short term, green credit exerts downward pressure on profitability due to the reduction of loans to high-pollution and high-energy-consuming enterprises, as well as increased initial input costs. However, in the long term, profitability improves significantly as a result of the accumulation of high-quality green projects and optimized risk management. In terms of asset quality, the expansion of green credit effectively restructures credit portfolios and reduces non-performing loan risks. Regarding liquidity, although early implementation may increase liquidity stress, the gradual phase-out of high-pollution enterprise loans contributes to better control of liquidity risk and supports improved financial outcomes. Finally, the paper proposes policy recommendations such as strengthening cost control, expanding green credit scale, optimizing loan maturities, and enhancing risk management, with the aim of providing guidance for the sustainable development of green credit in commercial banks.
Copyright © 2025 Chunyan Jin, Anlan Li, Qi Zhong https://creativecommons.org/licenses/by-nc/4.0
Research on the Digital-Intelligent Transformation Pathway of Traditional Fishery under the Rural Revitalization Strategy: A Case Study of Nine Cities in the Guangdong-Hong Kong-Macao Greater Bay Area
With the comprehensively advancing the Rural Revitalization Strategy in China, accelerating the digital-intelligent transformation of traditional fisheries has become a critical pathway to achieving agricultural modernization. This study focuses on nine cities in the Guangdong-Hong Kong-Macao Greater Bay Area as its research subject, centers on the current development status of fisheries, policy-driven mechanisms, and the process of digital-intelligent transformation. Through data analysis and questionnaire surveys, the research identifies key constraints in the transformation process, including structural disparities in technology adoption, digital literacy deficits among practitioners, and gaps in policy execution. These factors contribute to an uneven development pattern in fisheries digitization, characterized by upper-level strength with lower-level weakness. In response, the paper proposes a systematic transformation strategy encompassing three dimensions: strengthening the foundation of intelligent infrastructure, improving financial and policy support mechanisms, and cultivating a multi-level talent ecosystem. The study concludes that the Greater Bay Area's practices in building smart fisheries not only provide replicable experience for other regions but also offers concrete evidence and actionable pathways for cultivating new quality productive forces in China's agricultural modernization.
Copyright © 2025 Yi Jiang, Qinqin Zhu, Yingying Zhong, Xiaoqing Zhang https://creativecommons.org/licenses/by-nc/4.0
The Impact of Perceived Overqualification on Employee Job Performance: A Literature Review and Framework Synthesis
Within the context of the modern labor market, the phenomenon of overqualification is fairly prevalent. In addition to the unpredictability of the global economy and the growing popularity of higher education, this phenomenon is connected to a number of issues that are being researched in the field of science, including social and economic development as well as management. A comprehensive consideration of the positive and negative effects of overqualification perception on employee job performance is included in this paper, as well as the construction of a corresponding conceptual framework of the relationship effect of overqualification perception on individual job performance. This paper also systematically sorts out the connotation and relationship between overqualification perception and employee job performance from a theoretical perspective. On the basis of the findings of the research and the theoretical insights, it is discussed that while it is vital to detect the negative impact of overqualification perception on job performance (the dark side), it is equally necessary to guide and strengthen the positive influence that it has on performance (the bright side).
Copyright © 2025 Liming Wang https://creativecommons.org/licenses/by-nc/4.0
Digital Inclusive Finance and Local Economic Development
Strong development of digital inclusive finance is an essential request to promoting the revitalization of the countryside. This study aims to explore the impact of digital inclusive finance on local economic development, selecting relevant indicators in the Peking University Digital Inclusive Finance Index (2011-2020) and provincial-level economic data from 2011 to 2020, and adopting a fixed-effect model to empirically test the impact of digital inclusive finance on local economic development. The findings show that digital inclusive finance can effectively promote regional economic growth and alleviate the urban-rural income disparity. Further analysis shows that the impact of digital inclusive finance on local economic development is regionally heterogeneous in terms of regional economic growth and urban-rural income disparity. In conclusion, digital inclusive finance has been effective in promoting regional economic development, and it can be recommended to continue to promote the development of digital inclusive finance, taking into account regional heterogeneity, and to implement policies tailored to local conditions, which can help to promote balanced economic growth and alleviate the urban-rural income disparity.
Copyright © 2025 Shuang Tan https://creativecommons.org/licenses/by-nc/4.0
Analysis of Skill Requirements for Cross-Border E-Commerce Talent and Corresponding Cultivation Strategies
This paper investigates the talent demand issues in the rapidly developing cross-border e-commerce industry. By analyzing the current development status of the cross-border e-commerce industry and the supply-demand situation in the talent market, it thoroughly explores the core skills required for cross-border e-commerce talents, including operations, marketing, logistics, and supply chain management. Based on this, the paper proposes innovative strategies and specific measures for universities and enterprises to cultivate cross-border e-commerce talents, aiming to provide references and suggestions for alleviating the supply-demand contradiction of talents and improving the quality of talent cultivation.
Copyright © 2025 Ping Shang https://creativecommons.org/licenses/by-nc/4.0
A Study on the Phenomenon of "Middle Collapse" in Chengdu-Chongqing Shuangcheng Economic Circle
With the continuous development of economy and the deepening of reform and opening up in China, the phenomenon of "cadres collapse" widely appears in the areas between the major economic centers, often accompanied by the outflow of population in these areas, and the economic development faces difficulties. Based on this law, this paper takes the cities in Chengdu-Chongqing Shuangcheng Economic Circle as the research objects and focuses on analyzing the "central collapse" problem in the central cities between Chengdu and Chongqing. The results show that compared with Chengdu and Chongqing, After ten years of development, these central regions between Chengdu and Chongqing have shown large gaps in terms of economic development level, population size, education development level, transportation infrastructure construction level, etc., and some cities have even experienced their own retrogression.
Copyright © 2025 Xiaodong Liu https://creativecommons.org/licenses/by-nc/4.0
Mechanisms of High-Frequency Financial Data on Market Microstructure
This paper systematically reviews the methods and tools used to analyze high-frequency financial data within the framework of market microstructure research. It focuses on classical structural models such as ACD, GARCH, Hawkes processes, VAR, and limit order book models, alongside emerging data-driven approaches including machine learning and Bayesian methods with a novel asynchronous clock integration framework. The theoretical features, strengths, and limitations of these models in explaining microstructure dynamics, handling high-frequency data characteristics, and addressing modeling challenges are discussed. Emphasis is placed on the complementary roles of structural and data-driven models in balancing interpretability and predictive power. Finally, future directions including cross-market structural modeling, multi-factor mechanism integration, and model ensemble strategies are proposed to support deeper theoretical understanding and practical market supervision as well as advance real-time national market stability mechanisms.
Copyright © 2025 Shuai Yuan https://creativecommons.org/licenses/by-nc/4.0
Economic Drivers of Urban Real Estate Price Fluctuations: An Analytical Framework
Urban real estate price fluctuations are primarily driven by macroeconomic conditions, monetary policies, market supply-demand dynamics, and investment behavior. Economic growth and income levels influence purchasing power, while interest rates and credit policies regulate market liquidity. Land supply, population mobility, and urbanization shape long-term price trends, whereas short-term volatility is affected by inventory cycles and speculative demand. Additionally, government intervention measures such as purchase restrictions and taxation policies significantly impact price adjustments. This paper examines the interplay of these key factors and their combined effects on the real estate market.
Copyright © 2025 Yixin Shuang https://creativecommons.org/licenses/by-nc/4.0
Collaborative Governance Mechanism for University Financial Risk Prevention: Institutional Design with Multi-stakeholder Participation
Universities are also under great financial pressure and require new structures of governance. This paper promotes the institutions to design and develop multi-stakeholder collaborative governance in financial risk prevention. The research combines four theories with a mixed-method approach reviewing 48 universities in eighteen months. The R² of the model is 0,743, which means that the model accounts for 74.3% of the variance. Information sharing proves most critical (β = 0.72), with internal engagement (β = 0.68) and external participation (β = 0.45). A 42% reduction and an improvement of 17.4% are obtained by collaborative government comparing with traditional methods. The study reveals strategic focus toward resilience.
Copyright © 2025 Qian Meng https://creativecommons.org/licenses/by-nc/4.0
Application and Challenges of Blockchain Technology in Credit Risk Management of Supply Chain Finance
As global economic integration deepens, supply chain finance plays a crucial role in optimizing corporate cash flow and promoting the coordinated development of industrial chains. However, issues such as information asymmetry and credit assessment difficulties in traditional models have hindered its growth. Blockchain technology, with its decentralized nature, data immutability, and automated smart contracts, offers innovative solutions for credit risk management in supply chain finance. This article systematically analyzes the application logic, typical scenarios, and implementation effects of blockchain technology in credit risk management within supply chain finance. It also explores the technical bottlenecks, regulatory challenges, and coordination issues faced by the practical implementation of these technologies, and propose targeted optimization strategies. The aim is to provide theoretical support and practical references for the deep integration of blockchain technology with supply chain finance.
Copyright © 2025 Jing Zhao https://creativecommons.org/licenses/by-nc/4.0
A Study on the Synergistic Development Path of Community Governance and Social Work Stations in Northwest China from the Perspective of Social Work — Based on the analysis of X Community in Lanzhou City
With the continuous improvement of China's social service system, communities and social work stations, as important carriers of grassroots services, are gradually becoming an important part of solving people's livelihood problems and promoting social harmony. Communities are the basic units of social governance, and social work stations promote the further extension of community functions by providing professional social services. This paper starts with the current situation of the integration and development of communities and social work stations, analyzes their complementary roles in grassroots governance, and explores the paths and methods of their deep integration, with the aim of providing some references for promoting the sustainable development of communities and social work stations in northwest China.
Copyright © 2025 Ting Li https://creativecommons.org/licenses/by-nc/4.0
The BBC's Digital-only Transition Opportunities and Challenges in a Public Service Context
Based on the backdrop of rapidly evolving digital technologies, this paper explores the opportunities and challenges encountered by the BBC as it transforms its digital platforms, a transformation driven by a combination of technological developments and changes in viewer behaviour that will allow the BBC to maintain its leadership position in the new media age. Through a literature review, this paper will not only point out the positive impacts of the digital transformation process on user engagement, operational cost efficiency and sustainability, but also discuss the negative impacts of the change in terms of widening the digital divide and being threatened by the algorithms of third-party platforms. Ultimately, it will be argued that success in the process of innovative transformation depends on its ability to be inclusive, transparent and resolutely defend its core principles of public service. This paper will inform the digital transformation of other broadcasters with public media properties and demonstrate the diverse changes in content distribution in the digital process.
Copyright © 2025 Yuze Qiu https://creativecommons.org/licenses/by-nc/4.0
Portrait of Two-Sided Lives: The Economics behind Underground Idols
In recent years, with the continuous integration of foreign cultural trends, large-scale organized support systems have spread to China and gained recognition among domestic fans. Underground idol culture has become popular among young people, providing Generation Z with an outlet for stress relief and emotional fulfillment. This has spurred a related fan economy, emerging as a significant force in the market economy. This paper examines the dual nature of the underground idol economy by analyzing fans' emotional projections onto idols and the resulting economic behaviors. Through the lenses of behavioral economics and gender economics, it explores the motivations behind fan spending. Based on current trends and impacts, it proposes strategies for sustainable development of the underground idol economy.
Copyright © 2025 Xinyang Wei https://creativecommons.org/licenses/by-nc/4.0
Research on the Application and Countermeasures of Big Data Technology in Enhancing the Effectiveness of Anti-Money Laundering Compliance Management
With the continuous deepening of global anti-money laundering efforts, big data technology has gradually become an important tool for financial institutions to enhance compliance management efficiency. This paper explores the application and challenges of big data technology in anti-money laundering compliance management, combining the current development trends of big data technology. By analyzing the practical applications of big data in data collection, suspicious transaction detection, and customer identity verification, this paper points out that big data technology has significant advantages in improving anti-money laundering efficiency, reducing manual monitoring pressure, and strengthening risk prediction capabilities. However, issues such as data quality, the complexity of technical implementation, regulatory constraints, and cross-border cooperation still pose key challenges to the comprehensive application of big data technology in the anti-money laundering field.
Copyright © 2025 Jialing Yao https://creativecommons.org/licenses/by-nc/4.0
Research on the Application of Smart Finance in the Financial Industry
In the current era, the rapid development of smart finance is profoundly reshaping the landscape and service models of the financial industry. This paper analyzes the application status of smart finance in areas such as smart banking, robo-advisors, and consumer finance, revealing its contributions in delivering innovative customer experiences, personalized investment services, and comprehensive risk control systems. Furthermore, it examines the challenges faced in the application of smart finance and proposes strategies to promote its healthy development, including strengthening data security management, unifying technical standards, improving regulatory policies, and enhancing talent cultivation and recruitment. The aim is to provide valuable insights for improving the quality and efficiency of financial services.
Copyright © 2025 Yitong Sui https://creativecommons.org/licenses/by-nc/4.0
Research on the Application of IP Image Based on Digital Media Art in Enterprise Marketing
With higher visual expressiveness and interactivity, IP characters have been an important form of corporate marketing thanks to the rapid evolution of digital media technology. They have been an important part of brand communication, user engagement increase and market differentiation with digital media technology. Nevertheless, enterprise still faces challenges of homogenization of imagination, engineering realization difficulties, lack of user's emotional engagement in application. In this paper, based on discussing some technical elements of digital media art, the research contents the essential value of IP characters applied in marketing, and explored the essence of existing practice from the perspective of main contradiction, puts forward a specific optimization suggestions, hoping to provide enterprises with some theory basis and a series of practical guidance on developing IP characters applied in digital marketing.
Copyright © 2025 Jiaying Yue https://creativecommons.org/licenses/by-nc/4.0
Discussion on the Optimization Path of Management Accounting Performance Appraisal System in Mineral Industry
In the context of deepening economic globalization and intensifying market competition, the mineral industry faces operational challenges and developmental difficulties. Under these circumstances, establishing a rational and efficient performance evaluation system has become a crucial breakthrough for enhancing competitive advantages in this sector. The traditional performance evaluation system, which has been in use for a long time, overly emphasizes financial data and fails to comprehensively reflect the actual operational capabilities and future development potential of mineral enterprises. As a crucial link between strategic planning and daily operations in the mineral industry, management accounting provides innovative solutions for improving existing performance evaluation frameworks through its theoretical foundations and practical implementation approaches. Based on this, this paper focuses on exploring optimization pathways for performance evaluation systems in the mineral industry's management accounting framework.
Copyright © 2025 Qian Liu https://creativecommons.org/licenses/by-nc/4.0
Study on Governance Dilemmas and Countermeasures of Guangzhou's Urban Villages in the Post-epidemic Era
Using Kangle Village in Haizhu District and Beiting Village in Panyu District as case studies, this research employs field investigations, questionnaire surveys, and SPSS-based quantitative analyses to uncover governance challenges in urban villages across economic, political, and social dimensions. The findings reveal that unequal access to public services and insufficient social integration significantly constrain effective grassroots governance. To address these challenges, the study proposes innovative governance optimization strategies, offering valuable cross-scale insights for enhancing urban resilience and effectively responding to public emergencies in megacities.
Copyright © 2025 Yuwei Xie https://creativecommons.org/licenses/by-nc/4.0
Research on the Impact of Host Country's Digital Economy Development on China's OFDI
In the era of global digitalization, the digital economy of host countries has become a key driver of China’s outward foreign direct investment (OFDI). Drawing on China’s investment flows to 100 countries from 2013 to 2021, this study employs an extended gravity model incorporating the TIMG Digital Economy Index and its four dimensions—technology, infrastructure, market, and governance. The results show that host countries’ digital economy levels significantly enhance China’s OFDI, with the findings remaining robust under variable substitution and sub-sample regressions. Among the four dimensions, digital technology exerts the strongest marginal effect, followed by infrastructure, market, and governance. Furthermore, high-income economies and Belt and Road countries demonstrate greater attractiveness for Chinese capital due to the combined effects of digital dividends and policy coordination. Overall, the expansion of host countries’ digital economies not only enlarges the scale of China’s OFDI but also improves its locational distribution.
Copyright © 2025 Xuezhi Wang, Lijiang Sun https://creativecommons.org/licenses/by-nc/4.0
Innovative Technologies in Personnel Management of Modern Organizations
This paper focuses on the innovative technologies in the personnel management of modern organizations. Firstly, it expounds on the importance of innovative technologies in improving management efficiency and quality. It analyzes how emerging technologies such as artificial intelligence and big data analysis are applied to various personnel management processes, including recruitment, training, and performance evaluation. The advantages brought by these technologies are explored, including precise talent screening, personalized training program development, and objective performance evaluation. At the same time, challenges such as data security and employee resistance during the application process are also studied, and corresponding countermeasures are proposed. The aim is to provide theoretical reference and practical guidance for modern organizations to better utilize innovative technologies to optimize personnel management.
Copyright © 2025 Ayidaer Baota https://creativecommons.org/licenses/by-nc/4.0
Innovation of Enterprise Ethical Review Mechanism Driven by Generative AI for Financial Report Preparation
The application of generative AI in the preparation of financial reports has significantly improved efficiency and accuracy, but it has also triggered ethical risks such as data privacy, algorithmic bias, and ambiguous responsibilities. Based on the technology-policy-organization synergy framework, the innovation of corporate ethical review mechanisms needs to focus on the following dimensions: At the technology governance level, federated learning and zero-trust architecture are integrated to achieve controllable data security, algorithmic fairness detection tools are integrated to monitor model biases in real time, and blockchain technology is used to ensure full-process traceability; At the policy compliance level, dynamic hierarchical review standards are established, international mainstream regulatory requirements are integrated, and intelligent systems are relied on to achieve automated analysis and compliance adaptation of global regulatory policies; At the organizational execution level, a multi-level review framework is established, embedding abnormal decision warning and human intervention mechanisms. Case studies show that this mechanism can effectively reduce data security risks, enhance algorithmic fairness, and strengthen responsibility traceability. In the future, it is necessary to strengthen the integration and application of cutting-edge technologies, promote global ethical standard coordination, and build a people-oriented intelligent governance paradigm.
Copyright © 2025 Yue Ma, Jianzhang Du https://creativecommons.org/licenses/by-nc/4.0
Constraints on the Development of China's High-End Shipping Services Industry Due to Human Resources and Countermeasures
With the deepening development of global economic integration, the shipping service industry plays a crucial role in international trade. As the core sector of the shipping industry, the development of high-end shipping services is of great significance for enhancing the competitiveness of China's shipping industry. Human resources have a significant impact on the development of high-end shipping services. This paper analyzes the constraints on the development of China's high-end shipping services caused by human resources and proposes corresponding countermeasures and suggestions to better promote the sustainable development of China's high-end shipping services.
Copyright © 2025 Ting Chen, Tong Zhan https://creativecommons.org/licenses/by-nc/4.0
Research on the Integration of Enterprise Financial Accounting and Management Accounting under the New Situation
Currently, China has entered a new normal, and economic growth is facing new challenges. At present, China’s economic situation is becoming increasingly complex, and the development of enterprises is facing new challenges. Under the new situation, new changes have taken place in its development law, social and economic needs, etc. Enterprises need more motivation to study new development models, and the integration of financial accounting and management accounting is an important measure taken by enterprises to adapt to new development needs. Based on this, this paper analyzes the necessity of the integration of financial accounting and management accounting, and discusses the development of these two accounting integration methods on this basis.
Copyright © 2025 Xiaodan Yin https://creativecommons.org/licenses/by-nc/4.0
A Study on Financial Fraud in Listed Companies Based on the Fraud Triangle Theory: A Case Study of Jiangsu Shuntian
Between 2009 and 2022, Jiangsu Shuntian conducted continuous and systematic financial fraud, inflating its revenue by up to 10.3 billion yuan. As a representative case of large-scale fraud in Chinese listed companies, it highlights serious governance failures. This paper applies the Fraud Triangle Theory — comprising pressure, opportunity, and rationalization — to analyze the motivations and methods behind the fraud. It examines both internal factors, such as weak internal controls and management incentives, and external factors like regulatory loopholes and market pressures. Based on this analysis, the paper proposes governance and regulatory recommendations to prevent similar misconduct in other listed firms. The goal is to offer insights for improving corporate oversight and strengthening financial supervision in capital markets.
Copyright © 2025 Xinyan Yang, Rui Ding https://creativecommons.org/licenses/by-nc/4.0
Exploration of Financial Investment Risks and Returns
This article explores the core relationship and complexity between risk and return in financial investment. By analyzing classical theories, market phenomena, and investor behaviors, it discusses the positive correlation between the two, risk premium, and the influence of risk preference. The study finds that the relationship between risk and return is not a simple linear one, but is influenced by factors such as market volatility, information asymmetry, and sentiment. This article analyzes the risk-return characteristics of stocks, bonds, derivatives, and other assets, emphasizes the importance of risk management in investment portfolios, and proposes suggestions for enhancing risk awareness, optimizing strategies, and strengthening supervision, for reference by investors and regulators.
Copyright © 2025 Lin Liu https://creativecommons.org/licenses/by-nc/4.0
An Analysis of the Development Status and Response Strategies for China's Overseas Warehouses in the Context of Cross-Border E-commerce
In the context of the deep evolution of global digital trade, cross-border e-commerce has become a key force in reshaping the international trade landscape. Overseas warehouses, as a new type of infrastructure supporting its development, have effectively overcome the time and space barriers of cross-border logistics through localized warehousing and distribution. This paper systematically reviews the development history and main models of China's overseas warehouses and presents their considerable scale and continuous expansion based on detailed data. The research focuses on revealing the core dilemmas currently facing the development of China's overseas warehouses, including high operating costs, difficulties in coordinating multiple warehouses across different countries, inefficient inventory management, obstacles to localization, and a scarcity of versatile talent. In response to these issues, this paper proposes targeted and systematic countermeasures. The research indicates that only through the coordinated promotion of business model innovation, adaptation of institutional rules, and empowerment through digital technology can overseas warehouses transform from cost centers into profit engines. This will ultimately support a resilient global logistics foundation for "Made in China" products going abroad and provide key support for building the "dual circulation" new development pattern.
Copyright © 2025 Yingwei Liu https://creativecommons.org/licenses/by-nc/4.0
The Effect of Female Successors on the Financial Performance of Family Firms: Under the Moderation of Governance Structure
Female successors participating in corporate governance is becoming increasingly common, but the impacts through which this influences corporate financial performance remain unclear. Drawing on resource-based theory and social role theory, construct a three-dimensional analytical framework linking “successor gender - governance structure - financial performance”: using panel data of Chinese family-owned listed companies from 2010 to 2022, it identifies the performance effects of female successors and reveals the moderating boundaries of governance structure. The findings reveal that female successors have a significant po164sitive impact on the financial performance of family businesses. Governance structure plays a key moderating role in the relationship between female successors and financial performance, with a dynamic effect observed in the moderation of governance structure. Institutional fit determines the long-term value creation capacity of female successors. Additionally, technology-intensive enterprises benefit more from the relational management style of female leaders.
Copyright © 2025 Ziyan Cen https://creativecommons.org/licenses/by-nc/4.0
The Impact of the Paris Agreement on Fossil Fuel Companies: An Event Study Analysis
This study employs an event study approach to investigate the impact of the Paris Agreement on the stock returns of 30 major global fossil fuel companies, a critical analysis amid escalating global efforts to decarbonize energy systems. Utilizing daily stock price data extracted from Yahoo Finance, with the Dow Jones Industrial Average serving as the market benchmark, the research calculates abnormal returns (AR) and cumulative abnormal returns (CAR), complemented by t-tests to assess statistical significance. The analysis spans two distinct time windows: a short-term event window (December 7–18, 2015) to capture immediate market reactions and a medium-term post-event window (December 21, 2015–February 5, 2016) to evaluate sustained effects. Results indicate that short-term abnormal returns exhibit substantial volatility without achieving statistical significance, reflecting investor uncertainty regarding the agreement’s immediate implications. In contrast, medium-term cumulative abnormal returns demonstrate significant negativity, with coal and power companies recording the most pronounced declines; notably, even diversified energy firms, despite their broader portfolios, face heightened market skepticism. These findings underscore the increasing integration of climate policies into global financial markets, emphasizing the imperative for fossil fuel companies to expedite low-carbon transition strategies to align with evolving global decarbonization objectives.
Copyright © 2025 Ge Feng https://creativecommons.org/licenses/by-nc/4.0
Research on the Strategic Path of Ecological Development of Shaoguan's Silver Economy: Based on the AHP-SWOT Model
This study is based on the realistic background that the aging rate in Shaoguan City is higher than the average level in Guangdong Province, and combined with the positioning of the ecological development zone in northern Guangdong, an AHP-SWOT analysis model is constructed. The research found that Shaoguan City has advantages such as superior ecological environment, rich cultural, tourism and health resources, and enhanced regional policy support, but it also faces challenges such as weak silver industry chain, lack of professional talents, and intensified regional competition. Based on this, this article proposes that precise policy guidance should be strengthened, regional cooperation should be deepened, especially integrated into the "health and tourism" system of the Guangdong-Hong Kong-Macao Greater Bay Area, rely on ecological advantages to develop characteristic health and wellness industries, strengthen the training and introduction of professional talents, and improve the supply of multi-level elderly care services, and ultimately build a sustainable development mechanism of "policy support-industry upgrading-stimulating consumption", providing theoretical reference and practical paths for the ecological development zone in northern Guangdong to cope with the challenges of aging and cultivate new economic momentum.
Copyright © 2025 Yufang Chen https://creativecommons.org/licenses/by-nc/4.0
Bayesian Network Modelling in the Audit of Listed Companies: Optimising Evaluation Strategies and Mitigating Risks through Addressing Information Asymmetry
In the audit of listed companies, the reason why information asymmetry creates significant challenges for auditors, is because that it hinders their ability to fully grasp the true operational status of enterprises, which in turn may escalate audit risks. As a probabilistic tool for modelling uncertainty, Bayesian networks could offer the ability for the integration of multiple sources of information while dynamically updating risk assessments, presenting a novel approach to addressing the problem of information asymmetry in audits. This paper begins with an analysis of the interrelationships among audit variables, develops an audit evaluation model, which could be established on Bayesian networks, and explores the application mechanisms in optimising evaluation strategies, quantifying risk probabilities, and mitigating the impacts of information asymmetry. Furthermore, the paper highlights the advantages, which could be based on this model, in managing uncertainty, adapting dynamically, and integrating multidimensional risk factors, for the purpose of providing a theoretical foundation for enhancing the audit quality of listed companies.
Copyright © 2025 Wenyue Tan https://creativecommons.org/licenses/by-nc/4.0