Exploring the possibility of promoting red books through Chinese-English red book companion reading

Journal: Region - Educational Research and Reviews DOI: 10.32629/rerr.v6i1.1740

Min CHEN, Jingjie DANG, Liuxian QIN

School of Foreign Languages, Northwest University

Abstract

This paper aims to investigate the potential for red book promotion through Chinese-English red book companion reading. Red books are invaluable resources for learning about China's revolutionary past. They are essential for comprehending both the Chinese people's hardships and the magnificent history of the Communist Party of China (CPC). Promoting these resources to a larger readership, particularly those reading abroad, is difficult. A fresh perspective could be offered by Chinese-English red book companion reading in the contemporary globalization scenario. Readers can learn more about the background, causes, and consequences of historical events by combining Chinese-English red books, which encourages cross-cultural dialogue and understanding. The application, prospects, and importance of the Chinese-English red book reading accompaniment will all be examined in this essay. Reading Chinese-English red books gives international readers a richer grasp of Chinese revolutionary history and also helps Chinese readers understand English elements. Readers can have a more accurate understanding and foster cross-cultural communication and comprehension by comparing Chinese and English content.

Keywords

promotion tactics; Chinese-English; red books; companion reading

Funding

Funded by: Northwest University Student Innovation and Entrepreneurship Training Programme, Project No. S202310697480.

References

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[3] Li G. 2015. Analyzing the "embeddedness" of the red book publishing industry. Journal of Party School of CPC Nanjing Municipal Committee, 2: 79-83.

Copyright © 2024 Min CHEN, Jingjie DANG, Liuxian QIN

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